Sprout Social vs. Hootsuite: Which one is right for you?
Choosing a social media management tool can be overwhelming, especially with so many options available. Sprout Social and Hootsuite are two popular options for social media management, both offering a range of features to help businesses automate, manage, and analyze their social media efforts. But which one is the best fit for your business?
In this post, we’ll compare Sprout Social vs. Hootsuite and break down their key features, pricing, and customer support to help you make an informed decision.
Key Features
Both Sprout Social and Hootsuite offer a wide range of features to help businesses manage their social media presence. Here’s a breakdown of their key features:
Sprout Social
- Unified inbox to manage all social media messages and mentions in one place
- Social listening and brand monitoring to track mentions and hashtags related to your brand
- Analytics and reports to track performance and ROI of your social media efforts
- Advanced scheduling with optimal send times
- Workflow and collaboration tools to streamline team management
- CRM integration to manage customer interactions
Hootsuite
- Unified inbox to manage all social media messages and mentions in one place
- Social listening and brand monitoring to track mentions and hashtags related to your brand
- Analytics and reports to track performance and ROI of your social media efforts
- Advanced scheduling with bulk upload options
- Customizable streams for content curation
- Team management tools with permissions and task assignments
Pricing
Pricing is an important factor to consider when choosing a social media management tool, as it can vary widely depending on the features you need and the size of your team. Here’s a breakdown of Sprout Social vs. Hootsuite pricing:
Sprout Social
- Standard plan: $99/user/month
- Professional plan: $149/user/month
- Advanced plan: $249/user/month
Sprout Social’s plans are based on the number of users and include a range of features that increase with each plan level. The lowest-priced plan includes basic analytics and reporting, while the highest-priced plan includes advanced features like chatbots and automation.
Hootsuite
- Professional plan: $49/user/month
- Team plan: $129/month for up to 3 users
- Business plan: $599/month for up to 10 users
Hootsuite’s plans are also based on the number of users and include a range of features like social listening and analytics, as well as advanced scheduling options. The professional plan is a good fit for small businesses, while the team and business plans offer more advanced features like team workflows and custom analytics.
Customer Support
Having reliable customer support is crucial when choosing a social media management tool, as it can help you troubleshoot any issues and make the most of the platform’s features. Here’s how Sprout Social vs. Hootsuite compare in terms of customer support:
Sprout Social
- 24/7 email support
- Phone support during business hours
- Live chat support
- Help center with articles and guides
Hootsuite
- 24/7 email and social support
- Phone support during business hours
- Help center and community forum with articles, guides, and user discussions
Verdict
Both Sprout Social and Hootsuite are excellent choices for social media management, offering a range of features that cater to different business needs. If you’re looking for advanced automation features and CRM integration, Sprout Social may be the better choice for you. On the other hand, if you’re on a strict budget and looking for a simpler solution with robust scheduling and content curation capabilities, Hootsuite may be the better fit.
Ultimately, the choice between Sprout Social vs. Hootsuite will depend on your business goals, budget, and team size. By considering these factors and weighing the pros and cons of each platform, you can choose the best tool for your business.